Futurising

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Futurising - A Personal View

New graduate Dan Sawney has been working with us tirelessly as our Futurising Journalist. These are his thoughts on how Futurising went and what it meant.

The shutters might be down and the building locked up, but the ideas and creative energy inspired by Futurising mean it will never really end.

There were some strange and wonderful sights along the way; a multicoloured woolly dome, a double-decker bus serving up frozen cocktails and a building turned into a giant rabbit’s head.

And, of course, there were the creative students and graduates who converged on Shoreditch from across the UK to talk and listen to a dizzying range of professionals from all sectors of the creative industries.

This was much more than a careers fair. It was an event bursting with character, imagination and giddy excitement, and provided a vital meeting point for creative minds at all stages of their career.

Coming from many different backgrounds, the speakers represented the finest of the UK’s thriving creative culture. Journalists, graphic designers, artists and countless others all gathered to give advice, answer questions and put a human face to professions which to the outsider can all too often seem like a closed shop. Neither did they come just to speak, but to learn themselves from a generation studying at a time of constant technological change and evolution.

Futurising was a powerful antidote to doom-mongering and nay-saying. Although there were some hard truths and tough realities to face up to, the message sent out was that anything’s possible if you put your mind to it. The packed talks and lively stands showed that creativity doesn’t shrink in the face of challenges but thrives on them, and that each obstacle is an opportunity to explore a new way of thinking, doing, and making.

Two days is a drop in the ocean of the future, but the relationships built at Futurising are going to lead to amazing things for years to come. The ideas and imaginations of those walking around the Nicholls & Clarke building will shape the cultural world of tomorrow.

A lot of incredibly hard work went into Futurising, and there were a lot of tired people come Wednesday night. But knowing that somewhere a door had been opened, a possibility highlighted and an idea sparked made it all worthwhile. As the sun set on Shoreditch it was rising on the future of a whole new generation of creative professionals.

On to tomorrow.